UX Case Study: 2%→30% Checkout Conversion

This UX case study showcases how I redesigned the checkout experience for an e-commerce store on Shopify, boosting cart-to-checkout conversion from 2% to 30% in just one week. Through data analysis, heatmaps, and quick usability testing, I identified that users were abandoning the cart before checkout due to loss of context and uncertainty about how to proceed. The solution was a smart checkout drawer that allowed customers to review order summary, and easily continue with checkout flow without leaving the cart page. This reduced friction, increased trust, and streamlined the user flow—especially on mobile, where 80% of traffic came from. The result was a +1400% lift in conversion rate, moving from almost no weekly orders to consistent sales, even after campaigns ended. This project demonstrates how a simple, user-centered design change can have a significant business impact in e-commerce.

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